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Articles

4 Steps to Hit Your Product Launch Target

Whether it’s to beat the competition, gain credibility or buzz with a new product, or just start reaping new revenue ASAP, launching new products quickly…

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Articles

10 Tips for Leading Successful Medical Device Development Projects

Overseeing the development of a new medical device is a challenging undertaking. There are many moving parts involved in the process and risks and pitfalls…

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Case Studies

Planning Helps Outdoor Power Equipment Manufacturer Launch New Product Line

A U.S.-based power tool manufacturer was becoming a victim of its own success. Known in the States and Latin America for professional power landscaping tools,…

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