Big Pharma, Leadership, and the Startup M&A Outlook
By Monroe Hatch, Senior Director and Pharmaceuticals and Biotech Industry Lead, Integrated Project Management Company, Inc. Will Big Pharma embark on an accelerated buying spree…
When a global pharmaceutical and medical device company acquired another organization’s product portfolio, it faced the daunting task of integrating the new products into its existing portfolio, processes, and enterprise resource planning (ERP) system—a challenging and often underestimated aspect to an acquisition.
Faced with a six-month window for completing the integration, the company tapped Integrated Project Management Company, Inc. (IPM) to develop and execute an integration plan that would meet this aggressive deadline.
Enhancing a Product Line
With a global footprint, the company specializes in developing and marketing pharmaceuticals and medicinal technologies. The company enhanced the existing product line through acquisition of a competitor’s portfolio, R&D pipeline, and manufacturing facility.
After the deal was closed, the company had to integrate these products into its own product portfolio and processes, including registration and labeling changes and satisfying preexisting contracts and orders with wholesalers and other customers.
Racing Against the Clock
The two companies agreed to a six-month transition service agreement (TSA)—an aggressive timeline for an integration involving multiple work streams and requiring the oversight of teams at six different locations. A major objective was to complete the integration of the product line into the acquiring company’s ERP system two months prior to the TSA expiration—without interrupting ongoing operations.
The project team faced multiple challenges with the tight turnaround time, including ERP standard operating procedures changes and end user training, and informing wholesalers of the need to update their systems with enough time prior to the go-live. This required nearly all of the company’s U.S. teams to collaborate on data migration, support training, and setting up systems and processes to accept, fulfill, distribute, and invoice orders for the product line without disruption to customers.
To reach these goals, IPM and the company team designed integration plans to enable effective management of all required activities, team member accountability, program information management, proactive risk management, timely issue resolution, and document management.
Much of the work centered on one of six locations that manufactured the product line. Of critical importance was the need to quickly implement the acquiring company’s global quality and ERP systems. This meant implementing and learning new systems and ramping up production output—a process that typically takes a year or more to complete. With IPM’s execution support and experienced direction, the local team accomplished this in under three months, with all production orders and direct material purchases processed through the new ERP system.
Putting Customers First
As part of the original plan, the transition was designed to be seamless for customers, with all products now shipping through the company’s primary distribution center.
To make things clear to customers, the team developed a comprehensive change management and communication plan outlining which customer contracts would be affected and what information they needed. Key communications included initial press releases, specific notifications to former customers and suppliers, and product announcements to current wholesalers and direct customers. The commercial contracting group worked with customers and wholesalers to ensure their contracts and systems were updated for the transition.
Setting the Stage for the Future
Today, the manufacturing site is operating as planned. All systems were successfully migrated so the company could disconnect from the former company’s network before the TSA expiration.
Additionally, IPM’s assistance helped the company lay the groundwork for future improvements. Although the manufacturing plant was already using the plant maintenance module in its ERP system, the company’s other U.S. production units did not have that module in place. Bringing this capability to the other sites will improve maintenance at these facilities.
On the R&D side, the product line’s legacy Innovation and Development team added new scientists and engineers to support product development, secured additional space, and moved some capabilities to lower-cost R&D centers worldwide, saving about $15 million per year.
Change Management
IPM developed a change management plan that identified the key stakeholder groups and what each group needed to understand and do. This fed into a detailed action plan that outlined and tracked the engagements and communication necessary to manage the relationships and drive the change.
IPM was on site at the manufacturing facility frequently during the project, working shoulder to shoulder with the company during the ERP cut-over.
Throughout the changeover, IPM directed the processes required to keep the teams focused on moving toward total integration. The relationships this created will allow for future collaboration and best practice sharing between the production sites.
Service: Mergers & Acquisitions
Industry: Life Sciences