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Product Development - Consumer Products

Consumer product companies rely on rapid innovation to sustain their position in the marketplace and grow their businesses.

It’s tough to respond to the market’s needs and even more difficult to anticipate them. Issues arise throughout the product development process (PDP), limiting companies’ ability to capitalize on new ideas and respond to the voice of the customer. Without a strong process for evaluating the success of R&D projects, it’s difficult for executives to determine when to kill low ROI projects or low strategic value projects that drain resources.

Integrated Project Management Company, Inc. (IPM) has years of product development experience in dynamic, quick-response industries. We advise on and execute initiatives to create, enhance, and manage the PDP. We lead and collaborate with internal teams from research and development through design, manufacturing, and commercialization. Once products are in the marketplace, IPM leads initiatives to manage the product lifecycle, ensuring that products continually deliver optimal results and generate increasingly favorable margins.

IPM helps your product development initiatives become more predictable and productive. Our project management consultants take a comprehensive view of your business in order to optimize communications, create a collaborative cross-functional team structure, and ensure the consistent execution of work processes.

Featured Articles

International Product Launch Defies Challenges

It’s challenging for a consumer products company to launch a product line into a new global market. It’s even more difficult to enter several new…

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Effective Project Leadership Achieves a 40% Decrease in Product Development Timeline

A global telecommunications leader entered into a joint venture to provide improved inventory tracking capability to industrial mobile devices. The company marshaled its resources as…

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Planning Helps Outdoor Power Equipment Manufacturer Launch New Product Line

A U.S.-based power tool manufacturer was becoming a victim of its own success. Known in the States and Latin America for professional power landscaping tools,…

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Strategic Revisions Lead to Successful GRAS Submission

Project Background A leading beverage manufacturer was in the process of creating the first sports drink that included natural ingredients to boost performance for fitness…

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